The Amusemat plate helps parents support their baby's growth and development by creating an environment conducive to young ones exploring all the wonders food has to offer: exciting sights, sounds, smells, tastes, contrasting textures and varying degrees of solidity, among others. With all that delicious fun at your fingertips, who wouldn't want to play with their food? The Amusemat is a single-piece, soft, molded plate m...Read more

This 100% silicone toothbrush for teething babies has an ingenious and utterly charming look and feel that immediately captures and holds little ones' attention. That ingenuity includes the clever functionality of the corn cob design in which every detail seems to have been carefully thought out and nothing goes to waste. The soft, flexible single-piece toothbrush has looping corn husks that form the perfect handles for t...Read more

The fun banana design of this teething toothbrush makes for an enticing and entertaining way to provide soothing relief to teething babies while promoting the development of good oral hygiene at an early age. Little ones gravitate to its playful look and feel, eagerly grasping the easy-hold handles formed by the yellow peel that loops down on either side of the toothbrush. The soft, flexible 100% silicone design provides ...Read more

Little ones are easily captivated by the bumps, nubs and bristle-like sections that adorn the surface of both sides of this 100% silicone combination teether/toothbrush. The variety of carefully wrought textures serves both to soothe and entertain teething babies for hours on end. Two pairs of limbs form loops on either side of the octopus, easy-to-grasp handles for little ones to hold while exploring the varying terrain ...Read more

With this delightfully playful shark-shaped teether/toothbrush, Baby Banana once again demonstrates a remarkable ability to design oral health products that captivate and soothe little ones. Every element serves a purpose beyond the obvious visual appeal - an array of fins that make for easy grasping and holding, a dense set of shark's teeth that are actually soft bristles with which to gently massage teething gums, open ...Read more

The Bundle Blanket is a soft travel blanket and play mat for use both indoors or outdoors, at home or on-the-go. Its robust size (51in X 51in) fits a broad range of ages, yet rolls up quickly and compactly, with an adjustable shoulder strap for easy carrying when out and about. It has two distinct, equally attractive layers - a padded, water resistant backing on which rests an ultra-soft fleece blanket that is securely co...Read more

For parents of young children, air travel includes the challenges of transporting car seats, often through airport security and, typically, checking them at the gate. The Car Seat Travel Bag from Kidsy is designed to make this process as convenient as possible. More importantly, it keeps the car seat from being exposed to the dirt, grime, germs and bacteria prevalent in any heavily trafficked locale where surfaces and obj...Read more

In addition to being remarkably soft and comfortable, Color Block Booties have a unique two-snap design that helps keep them exactly where they belong, on baby's feet! The distinctive color block style gives these 100% cotton booties loads of visual appeal and makes for easy mixing and matching with all the Zutano body styles and prints. Color Block Booties are available in several colors, including Aqua, Gray, Navy Blue ...Read more

These delightful animal-themed socks not only catch baby's eye, they also function like little activity centers that stimulate sensory development and fine motor skills. Sporting bright colors, varied patterns and a different animal at the tip of each foot (in this case Hedgehog & Raccoon, with others available), these adorable socks captivate little ones' attention like nobody's business. There is also a rattle integrate...Read more

Easy Clean Bath Squirters are so charming, colorful and playful that smiles sprout on parents' and children's faces at the mere sight of them. The set of 8 easy-to-clean bath toys includes 4 adorable characters that exude tons of personality - a pup named Harvey, Jinja the kitty cat, a bunny named Jack, and an irresistible robin named, of course, Robin! Each squirter is designed so as to make it easy for little hands to s...Read more

EleFriend Toothbrush is extraordinarily well-suited for youngsters transitioning from teething/training toothbrushes to ADA recommended nylon bristles. Toddlers become quickly enamored of the adorable elephant design, a factor that goes a long way towards making brushing time a happy time for all. Just as important, EleFriend Toothbrush's soft, bendable design is safer than hard toothbrush's and prevents biting down or br...Read more

Helio Base Station emits LED light through specially designed discs whose content is projected onto the ceiling in a soothing contrast of shadow and light. Instead of seeing stars and moon projected onto the ceiling, kids are treated to a wealth of knowledge as they happily lie back and absorb entertaining educational facts and images that inspire lively interactions and enlightening discussions. Swapping out the discs ch...Read more

The iBaby Monitor M2 Pro's sleek, elegant design and powerful features provide parents with an effective and satisfying way to monitor their baby's comfort and safety anytime, anywhere. Setup takes less than 60 seconds, after which the free iBaby app turns smartphone or tablet into an efficient, easy-to-use remote-control. Two-way audio and 720p video resolution enable parents to see, hear and communicate with their child...Read more

Kudo Banz is an effective and easy-to-use parenting tool that uses positive reinforcement and cleverly imagined rewards to help shape children's behavior. The gratifying results include greater cooperation and more fun for the entire family! The excitement kicks off with a full-color storybook through which kids discover Kudos, fun-themed charms that attach to a colorful band worn on the child's wrist. Each time all three...Read more