Tillywig Toy & Children's Product Awards

Our Mission

Tillywig's mission is to provide retail buyers, news media, parents, and consumers with product information and reviews of superior children's products available in today's marketplace.

Tillywig awards evaluation criteria and process

In order to do well in our process, a product must be determined by Tillywig and any testers we may use to have high entertainment and/or educational value. When assessing these values, our focus is on evaluating many factors, including:

Ease of First Use

Clear, easy-to-understand instructions and product design are key factors in creating a positive initial experience.

Replay Value

It was fun the first time out, but will it be equally or even more enjoyable over a period of weeks, months...years?

Quality/Appearance

Does it look and feel well-made? Is it something retailers would be proud to have on their shelves, a parent would be proud to give as a gift? Is it, from all appearances, built to last?

Social Interaction/Fun Factor

Products that effectively promote a high level of face-to-face playful interaction receive a high rating from us. If participants laughed out loud, so much the better!

Creativity

Does it inspire creativity during use/play? Does this product actively fuel the imagination?

Thought Processes/Motor Skills

Does it encourage new ways of thinking or promote physical development?

Weighting of Criteria

The degree to which we consider some of the above criteria depends, in part, on what we feel the product presents itself to be. If it appears to be an educational product, then we will more heavily weigh factors relating to learning and development. If a product presents itself as a family or party game, we will more heavily weigh factors relating to social interaction and playfulness. If the packaging and instructions seem to be communicating one thing, and the product turns out to be quite another, then the product will not be selected for a Tillywig award.