Go! Go! Smart Friends Shimmering Seashell Castle is an enchanting, imagination-stirring playset that features rooms, coves, a swing, carousel, giant seashell and a multitude of fun-filled underwater themed activities along with Pearl the Mermaid! Pearl speaks fun phrases, sings songs, plays melodies and sound effects, and otherwise comes alive in response to pressing the light-up button on her chest or placing her at any ...Read more

Go! Go! Smart Wheels Press & Race Vehicles are small but mighty, packed full of fun and action to which youngsters respond with fascination and glee. Just press down on the top of the vehicle and watch it come alive: lights flash, sound effects are heard, wheels kick into motion and carry it across the floor, fun songs and playfully spoken phrases sing out, 'I'm Ray! I'm a quick race car. I'm the champion!' Each colorfull...Read more

Kids find the Go! Go! Smart Wheels Race & Play Adventure Park to be phenomenally exciting fun, and for very good reasons. The elaborate set includes a hand-cranked lift that carries Gavin the Go-Kart up a steep slope just like a real roller coaster. When it reaches the top, the Go-Kart goes zipping down a twisting, turning track until it reaches the catapult launcher, where a pull of a lever carries it upward in a sweepin...Read more

Go! Go! Smart Wheels Racing Runway Airplane comes loaded with physical and electronic features that engage kids in a variety of fun, educational play activities. There are two airplanes included, a cargo plane that transforms into an exciting runway ramp that launches the smaller SmartPoint airplane through the cargo hold and racing across the floor. Placing the electronic plane on either of the two SmartPoint locations t...Read more

This 170 piece building set is so much fun and so intuitive to use that children leap right in and start constructing things without even having to glance at the easy-to follow instructions. The set consists of 70 building blocks in a variety of shapes, sizes and colors plus 94 links and 6 hinges (for creating working doors and shutters) that connect them together at various angles. Every block is grooved on all four side...Read more

Helio Base Station emits LED light through specially designed discs whose content is projected onto the ceiling in a soothing contrast of shadow and light. Instead of seeing stars and moon projected onto the ceiling, kids are treated to a wealth of knowledge as they happily lie back and absorb entertaining educational facts and images that inspire lively interactions and enlightening discussions. Swapping out the discs ch...Read more

Watch a child play with a toy vehicle and you'll soon see every surface within reach - floors, tables, counters, stairs, walls, furniture - being used an imaginary road. Hot Wheels PlayTape takes that high octane fun up a very big notch by letting kids instantly add visually exciting roads and racetrack-like paths, wherever and whenever they desire. PlayTape sticks to any flat surface (even carpeting and upholstery) and i...Read more

This new addition to Mudpuppy's fabulous "I Heart" Activity Book series offers up a powerful blend of fascinating museum- and artwork-related knowledge with a wide range of strikingly creative activities for kids to do. Each activity immediately follows a page on which background information has been given regarding a specific museum and a historic artwork on display. Each activity relates directly to what has just been l...Read more

With Ice Cream Truck, making your own ice cream is amazingly simple and incredibly fun. After mixing up a few common ingredients and pouring them in the back of the truck, children are treated to a highly enjoyable show. At the flip of a switch, the brightly decorated truck begins rolling across the floor, playing Scott Joplin's 'The Entertainer' in true ice cream truck fashion as it chills and prepares the ice cream. Smi...Read more

What Did I Step In? is a fabulously fun memory game that keeps youngsters happily engaged for hours on end. The game's playfulness is gleefully amplified by the ingeniously silly component kids use to flip over cards in search of matches: a miniature red sneaker with a suction cup on the bottom. Press the sole of the shoe onto any of the Green Mystery Cards on the table and it sticks securely, allowing the player to pick...Read more

Everything a child needs in order to write, illustrate and publish their own hardcover book comes beautifully packaged in IlluStory - Create Your Own Book! The kit's excellent guide book ushers kids through the creative process in an enjoyably structured, easy to follow series of steps that make great results all but inevitable. It is also a wonderful educational journey through which kids learn a great deal about writing...Read more

Invisible Think is outstanding group fun, perfect for any party or family gathering. Exceptionally high quality components, deeply engaging team play, and an irresistible spirit of fun elicit nonstop laughter from players and bystanders alike. It's a drawing and guessing game in which an arrow spinner dictates who will be wearing glasses on each turn - the drawer, the guesser, or everyone! Those glasses make the drawing i...Read more

Janod Happy Tree Memory Game skillfully updates the 'card-flip memory game' genre, adding twists and turns that send the fun soaring to new heights. The goal is to be the first player to reconstruct a tree according to a model laid out at the beginning of play. The model tree, comprised of 6 cards, always has the same base and top, but the order of the inner cards is shaken up each game. Players must duplicate the model t...Read more

This joyously colorful puzzle could easily be measured in smiles per minute, so radiant is the response it evokes from children and parents alike. The extraordinarily high quality packaging - a hat box with carry handle and wooden latch on which every little detail has been attended to - is so appealing it could easily stand as a product in and of itself. Inside, though, is where the major fun is at, a 36-piece 19.7 x 15....Read more