Browse the toy award winners

Apply for a Tillywig Toy Award

CLICK HERE for everything you need in order to submit your product to be considered for a Tillywig Toy Award.

Learn about our testing and evaluation process

Learn about our testing and evaluation process

Each year, the Tillywig Toy Awards Program delivers to consumers, retailers, and the media a list of the best new toys, games, and other children's products available in the United States.

In addition to the evaluation of children’s products, the Tillywig program also awards a small number of retail stores each year for their ongoing contributions to promoting high quality, innovative new products.

Product awards are given on the basis of group play tests, the primary purpose of which is evaluating the entertainment and/or educational value of the products submitted.

Retailer awards are given on the basis of information procured through online research as well as interviews with manufacturers, retailers, and consumers.

Tillywig Top Award Designations

Top Fun Medal
Products that stand out in terms of exceptional design, construction, and play.
Laugh Out Loud Medal
Toys and games notable for the laughs that begin to flow as soon as they're out of the box.
Brain Child Medal
Exciting products that energize the mind while seamlessly blending fun and learning.
Bright Eyes Medal
Written and illustrated media that stimulate the imagination and engage the intellect.
Best Family Fun Medal
Top-notch products designed for a broad range of ages and well-suited to family play.
Sterling Fun Medal
Distinctive children's products notable for their exceptional quality and bold originality.