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EleFriend Toothbrush is extraordinarily well-suited for youngsters transitioning from teething/training toothbrushes to ADA recommended nylon bristles. Toddlers become quickly enamored of the adorable elephant design, a factor that goes a long way towards making brushing time a happy time for all. Just as important, EleFriend Toothbrush's soft, bendable design is safer than hard toothbrush's and prevents biting down or brushing too hard, pitfalls that are especially common in young brushers. EleFriend's small brush head, extra-soft bristles, and narrow handle are an excellent fit for young hands and mouths. The clever and well thought out design even lets the EleFriend Toothbrush stand upright on its own feet, occupying minimal counter or shelf space! Dishwasher safe for sanitizing.